Subscribe online for mybusiness
My Business contains fresh,
easy-to-read articles, money-making
tips and expert advice.
Sign up for our E Newsletter
Our free, weekly newsletter brings you the best of this site, plus giveaways and other fun. Sign-up now and receive a free digital edition of My Business.
Is the "Duvet Suit" the Snuggie of 2011
Story by "Justin Grey" | May 9, 2011, 9:34 AM
Want to stay warm this winter and keep abreast of weird internet advertising memes? If you answered yes to either question, you need a Duvet Suit.
In 2008, a very curious product arrived on the market: the sleeved blanket.Made of cheap polar fleece, the sleeved blanket was designed to warm you up when sitting on the couch during winter.
So-bad-it's-good promotional videos like this Snuggie commercial helped the ugly blankets to go viral. The joke is still going strong today. Seach for Snuggie on Twitter and the mentions stream in at a few a minute. Your editor can reveal he bought a nasty Snuggie clone, the Cuddlee and while it was quite warm, it wasn't good for domestic harmony.
Hence our excitement when, over the weekend, we noticed the "Duvet Suit", which appears to be this year's viral piece of dud winterwear.
The product seems to be a kind of ski parka and pants made of track suit material. The manufacturers aren't entirely candid about the padding, and just why it makes you so warm. But as you can see in the shot of Duvet-suit-wearing dummies below, it sure does look warm...ish.
So does the price: $130.
But that hasn't stopped some of our friends coveting the new winter warmer. It's already been cited as ideal clothing for cycling nuts rugging up to spend all night watching the Giro D'Italia or Tour de France.
Have you spotted any other crazy winter or made-for-TV products? And what does it say about marketing that something this ugly can generate so much interest? Let us know in the comments field below.
Government news for business
To get on top of the threat, click here to access a Symantec.cloud White Paper and discover:
- The top 6 security trends SMBs need to protect yourselves against
- A Security Essentials checklist - the essential security controls required to cover these threats
- How Cloud Security services can offer significant benefits in security your business
Most popular stories
- Interview: Ruslan Kogan on social media, entrepreneurship and how startups can succeed
- My Business iPad and iPhone app now has four issues free!
- Announcement: Finalists in the 2011 ActionCOACH My Business Awards
- Facebook launches Small Business Accelerator Program
- 2013 ActionCOACH My Business Awards: How to Enter