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These are uncertain times. Uncertainty can be paralysing. It can undermine economies, industries, businesses and communities. It can unravel us. It can induce anxiety, panic and confusion.

Choosing the right pricing strategy in business strengthens your chance of achieving turnover and profit in line with your objectives, and is crucial for business success.

Safe Work Australia has released its strategy for 2023–2033.

But without a clearly defined social media strategy, you could be wasting your time with a scattergun approach that doesn’t see any tangible results.

Here’s what we expect those changes to look like and how you may be able to prepare your marketing strategy in response.

Big data is changing the way companies are doing business. No longer the sole domain of large corporates, small and medium businesses are also using data to harness previously untapped opportunities. 

But do you have a strategy in place to nurture those relationships?

Pulling together a comprehensive trade export strategy starts with considering two key questions: ‘Is exporting right for my business?’

In a pre-COVID world, your business was probably doing well, and you and your team had planned on how to improve and grow the business. However right now most businesses are going through the COVID shredder, where most are facing a significant drop in demand.

That’s why it’s important to get your pricing strategy right.