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Recent times have seen businesses large and small flexing their innovation muscles like never before – from shops shifting their stock online to service providers offering virtual sessions on everything from home renovations to medical check-ups.

If you’re planning on operating in or exporting to China, building business relationships will be pivotal to success. However, there are certain customs unique to Chinese business relationships that are important to know when networking.

This can be done most effectively by focusing marketing on customer segmentation, grouping customers together based on similarities, specifically with respect to the dimensions you consider relevant to your business. The key is for you to determine the types of segmentation that will have the biggest impact on your business.

This former business owner has some words of advice from many years at the helm of her own venture.

Smaller business operators can lack technical knowledge, leaving them especially vulnerable when they are looking to develop or redevelop their website.

We look at the pros and cons of setting up an account for your business.

This tech start-up snared an excellent candidate by offering them equity in the business.

To be a successful business owner it's essential to know who your customer is. Because when you know your customer inside and out, you can ensure every decision you make in your business is for them.