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Should you pivot back post-COVID-19?

Being able to pivot and ‘stick the landing’ in a volatile environment is a commendable feat.

Low-cost marketing initiatives

However, there are some great low cost marketing ideas out there that are easy to implement and have seen some professional services firms seeing excellent growth.

Six attributes of successful entrepreneurs

Creating a thriving business is no mean feat and most people who manage it have overcome more than their share of setbacks.

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Dismissed for taking unauthorised leave

A case in the Fair Work Commission has highlighted the difficulties faced by employers and fly-in-fly-out (FIFO) employees during COVID-19-induced movement restrictions.

How to find the right partner for offshore marketing

Offshoring parts of your marketing workflow process is an opportunity driven by the desire to achieve a competitive edge operationally, administratively and financially.

Using customer data for marketing purposes

In the digital age, every business has access to private customer information.Effective modern marketing and remarketing campaigns run on customer data.

Tips to prepare for end of financial year

With the end of the financial year (EOFY) approaching, it's time to get organised, mark tax off your to-do list and get back to running your business.

Medibank offers 'gift' of four-day work week

Medibank has launched a six-month trial of a four-day work week for 250 of its employees, including part-time staff and frontline customer teams.

Baby boomers: your best customers in 2024?

They’re cashed up and spending a lot of time online.

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False complaints about co-workers triggered dismissal

A Virgin Australia Airlines employee has been fired for creating a health and safety risk to his co-workers.