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Investing in branding can be challenging because it’s often difficult to prove a direct return on investment.

Your vision statement is critical because it identifies the potential inherent in your company's future.

Recruitment and selection processes are onerous enough when they succeed; however, a great deal of time and money can be wasted if you make a job offer to an applicant and it’s rejected.

As Gen Z workers begin to enter the workforce in significant numbers, businesses are facing a new challenge: how to attract, engage, and retain these young workers.

A Swedish study revealed how to better support managers who are bullied at work.

A critical step in marketing your business is to understand exactly who your clients are. As such, one of the major questions every business needs to ask is ‘Who are my clients?’ More often than not, the answer is ‘everyone’. Accountants do tax. Real estate agents sell property. Plumbers are plumbers. Builders build houses. So yes, in theory ‘anyone’ could be your client. But having that mindset is a big mistake. Why? Marketing is about getting your message into the consciousness of your specific target audience – your target market. And a ‘general’ message targets no one.

With just a few weeks left of the year, what can businesses do to start 2024 on a high?

Running a business can take its toll on your mental health. Could good time management turn things around?

The new strategy includes delivery of training and psychosocial WHS checks for all businesses with over 200 workers.

Sales growth, customer service and customer loyalty are all intertwined. No single sale is enough to build the longevity of your business. Today you need to provide exceptional service, customer satisfaction and a standout customer experience if you want your customers to come back again and again.