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And that’s no different for people in business.

It's so important, in fact, that 75% of customers say customer experience is an important factor in their decision to buy – just behind price and quality.

Michael Karamallis of Fluffy Crunch is an entrepreneur, husband, father and the co-founder of Australia’s most awarded fairy floss.

A digital marketing approach is a must-have for businesses to grow and reach new audiences, especially because the shift in online behaviour is likely here to stay.

With the average Australian spending almost two hours per day on sites like Facebook and Instagram, social media should be part of any small business digital marketing strategy.

Read on to learn more about the importance of innovation in business and eight practices to help you promote it in your workplace.

But without the traditional nine-to-five routine, how can you keep your team on track and make sure your business interests are still being met?

Despite her allegations of past bullying and discomfort, the Fair Work Commission ruled that the request did not amount to discrimination.

Here are five things every sole trader can do to protect their business and keep the wheels turning when times get tough.

Whether or not you accrue long service leave while on workers comp depends on several factors.