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As businesses try to shelter from the economic storm triggered by the COVID-19 outbreak, seeking out new revenue streams to replace those that have dried up can be a smart move. But what does it take to turn an idea that came to you in the early hours of the morning into a marketable product? And, how can you sort good ideas from the bad, before investing your hard-earned money?

No matter the size of your business, keeping your cash flow steady is critical to ongoing success. So, you don’t want to spend huge amounts of cash on marketing tactics that don’t deliver a return. Local marketing can provide great opportunities here, thanks to technology no less. Here are seven of our most cost-effective local marketing tips to help your business thrive.

The COVID-19 pandemic is both a health and financial crisis. For businesses to survive in a post-COVID-19 world, now might be the time to review your marketing approach, as consumers are likely to look at the world through a very different lens. Here’s what we expect those changes to look like and how you may be able to prepare your marketing strategy in response.

When times are tough, the hardest thing to do is step aside, distance yourself from what’s happening now and look at the bigger picture. But that’s exactly what research suggests you should do. Read on to learn why now is the time to create long-term strategies and how it can pay dividends both sooner and later.

Work Health and Safety (WHS) Laws require employers to ensure (so far as is reasonably practicable) the health and safety of their workers and others in the workplace.

When the pandemic broke out early this year, we saw small businesses across the country shutting down amid the spreading coronavirus pandemic.

In just a few short weeks, COVID-19 has turned the business world upside down. Many enterprises that had been successful for years are now struggling to survive. Lockdown laws, lost jobs and fear about an unknown future have stopped much commerce in its tracks. Yet, there are also those that are busier than ever. Here we take a look at those industries most likely to thrive during and after the COVID-19 outbreak.

To stay up to date with the latest Government relief and stimulus packages, click here.

With confirmed cases of COVID-19 in Australia beginning to drop, some states and territories are starting to ease restrictions on non-essential services.

But with the government recently announcing relief measures for commercial tenants, there might be other options worth considering.