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Sales and marketing are the most customer-facing functions in any business relying on sales. They’re the business’ growth engine and customers gauge the business on how these functions are handled.

When times get tough, businesses must do what they can to protect their cash flow to keep operations going. One way to do that is to look at cutting your costs to prevent a decrease in revenue depleting your profitability. Here are seven things you can do to reduce your business expenses. 

For many Australians, holidays and times of celebration mean letting their hair down and over-indulging, especially with food and drink.

It’s not uncommon for staff to feel a lull at this time of year due to weather, illness, and increased workloads.

As Gen Z workers begin to enter the workforce in significant numbers, businesses are facing a new challenge: how to attract, engage, and retain these young workers.

Matthew See Manager Sales Engineering | APAC, WatchGuard Technologies Matthew has 10+ years of experience in IT security sales and 20+ years in senior IT security, technical leadership, and consulting roles for global financial, IT outsourcing, and mining environments.

Leveraged properly, metrics can be powerful in driving business success.