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Growth Marketing 101: things to do before investing in paid media
A digital marketing approach is a must-have for businesses to grow and reach new audiences, especially because the shift in online behaviour is likely here to stay.
Why social media engagement is important for your business
With the average Australian spending almost two hours per day on sites like Facebook and Instagram, social media should be part of any small business digital marketing strategy.
How to manage people in a flexible work environement
But without the traditional nine-to-five routine, how can you keep your team on track and make sure your business interests are still being met?
Managing business uncertainty as a sole trader
Here are five things every sole trader can do to protect their business and keep the wheels turning when times get tough.
Worker wins appeal in medical cannabis case
An injured worker has won his appeal against a decision relating to whether or not the use of medicinal marijuana as a medical treatment was ‘reasonably necessary’ (as required by the Workers’ Compensation Act 1987).
Full-time to part-time: what about redundancy pay?
When an employee has moved from full-time to part-time employment, how do you calculate entitlements if the role becomes redundant?
Sacked: uni lecturer refused to attend IME
A university lecturer who feared retribution from his students after giving many of them low marks was validly dismissed for refusing to attend an independent medical examination.
Refinancing your business during COVID-19
The COVID-19 pandemic has thrown thousands of small businesses into crisis mode – and created an unexpected boom for others.
A sole traders guide to JobKeeper
It comes down to meeting the entity eligibility criteria and a major component of that is calculating a fall in GST turnover relative to a comparable period a year ago.
Why social media is so important for business pivots
Amid this year's challenging economic climate, many businesses have had to think on their feed to adapt to social distancing and lockdown measures.
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