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Is it time to think about rebranding your business? 

Siobhann Provost

It’s definitely time to rethink your workforce management strategy if you want to engage your millennial employees and help them grow.

A mid-year review can be a good chance to take stock of where you are and where you’re heading. We talk to advisers and businesses about why.

Knowing how to correctly price your products is one of the most difficult, yet critical, decisions your business must make. Price too high and you’ll limit your customer base. Price too low and you’ll limit your profits.

It’s said that people buy based on emotion and rationalise their decision with logic. Doug Stevenson, a master storyteller, and highly successful keynote speaker, trainer and author, believes that storytelling sales techniques and storytelling in sales presentations are some of the most powerful tools a salesperson can possess.

Businesses are increasingly searching for fresh geographic markets and innovative supply chains to sustain past growth performance, extend their existing seasonal product life cycles, and broaden their networks.

Another rate hike has caused confidence to wane. So, what can business owners look forward to in 2024?

While the fact that everybody keeps talking about TikTok may lead you to believe the new kid on the block is also the most popular one, Facebook still remains the most used social media platform, with 2.74 billion active users as of January 2021. 

In what was expected to be a "normal" year, Australians report feeling less connected, valued, and included at work. However, organisations prioritising diversity and inclusion demonstrate a remarkable ability to buck this trend.