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Brand campaign vs sales campaign
Brand and sales campaigns are both very effective tools to boost your profits and lead generation.
Celebrating and supporting neurodivergent employees
We’ve put together some tips on how employers can support neurodivergent employees.
How to achieve 3 of the most urgent business priorities now
When budgets and margins are tight, leaders have to prioritise carefully. Merlin Luck, former small business owner and Salesforce Australia’s Regional VP, SMB, gets down to brass tacks about three of the most urgent business priorities and the solutions that can help you make the biggest impact right now.
8 tips for doing business in China
Business set-up in China is a big project by itself, which requires financial and time commitments, business management knowledge and China expertise. Identifying a competent agent to manage the complex process will be a cost and time effective way to avoid potential pitfalls.
How you can connect your business to a world of global opportunities
A conversation with Reza Mapar, Chief of Development Business Unit, United Nations, about the opportunities for businesses around the world to successfully access and bid on international contracts.
Marketing plan template: word document
Marketing is an essential part of business, requiring careful consideration. Putting the wrong marketing measures in place can not only affect how many customers you’re able to reach and sell to, but it can also waste valuable resources. Our marketing plan template walks you through the different components of a strong marketing plan, which can be customised to suit your business or industry.
The power of personal connections: how regular one-on-one meetings build trust
One-on-one meetings provide opportunities to check in with employees professionally and personally and reinforce psychological safety.
Intellectual property: A beginner's guide for business
What are the things that make your business unique? Is it your business idea, your innovations or even your branding? These things are your intellectual property (IP) and you need to protect them. If you're new to IP download our free whitepaper to better understand what it is, how to protect it and how to make the most of it.
Big business ideas on a small budget
Business start-up costs can be daunting for those with an entrepreneurial spirit. How can you make that dream come true if you don’t have the cash to cover the initial investment? Fortunately, there are lots of businesses you can kickstart with only a little – or no – capital. Download our free guide to low-investment business ideas anyone can take advantage of.
Super to be paid on parental leave
New parents will soon see their superannuation topped up by the federal government during their paid parental leave, thanks to new legislation aimed at reducing the gender gap in retirement savings.