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China has been the obvious procurement destination in the past two decades.

Today, your prospective customer may be as much as 70% into the sales cycle before they engage with you or your competitors. How you engage with them during this part of their customer journey is critical.

Unless you get serious and strategic about what you publish on LinkedIn, you can end up being anonymous, lost in the crowd, and indistinguishable from others. 

Your customers are a powerful marketing weapon – a brand advocate when they believe you’re great or a brand enemy when you disappoint them.

They’re cashed up and spending a lot of time online. Here’s more about the demographic no online business can afford to ignore.

Accidental missteps can happen to any business owner at any point in time. However, in today’s digital age, even the smallest of slip-ups can quickly snowball into an avalanche.

Brace yourself. If you're planning to close down over the festive season you may find some employees are less than impressed. 

In a September 2020 survey by the Australian Bureau of Statistics, almost two-thirds (64%) of Australian businesses reported they had changed their business model due to the coronavirus.

Innovation isn’t just a trendy buzzword. It can help set your business apart from your competitors, guard against sudden changes in the market and drive ongoing business success.