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5 steps to improve marketing funnel engagement

If you are a small business owner you’re likely to be solely responsible for looking after all aspects of your business.

Red flags: job hopping and crazy pay demands

Frequent job hopping and unrealistic salary expectations are the top two red flags for employers when assessing potential job candidates, a new survey reveals.

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How to support a grieving employee

Dealing with grief can be an extremely challenging and emotional experience. When grief affects someone in the workplace, it can impact their productivity, interactions with colleagues, and overall well-being. 

How to develop weekly action plans to keep your team on track

Weekly action plans are designed to support objectives and goals such as your overall business plan. They need to be specific and realistic with clear timeframes and small manageable objectives.

Got a business idea? Here's what should come next

Have you been dreaming of starting a business and got an idea you think might do the trick? Turning any business concept into reality takes effort, skill and an appetite for risk. That’s why we’ve compiled six steps to help you to get your idea off the ground and launch your entrepreneurial career.

Leading your team through a crisis

When times are good, leading a company or a team is exciting. Opportunity is everywhere and people are happy. However, in a crisis, the positive energy is often replaced with stress, frustration and at times fear. Customers retreat and employees feel heightened pressure.  

Franchise Opportunities in the Middle East: what to know

At the heart of the Middle East and North Africa (MENA) region is the economic and political block of Gulf Cooperative Council (GCC): Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain and Oman.

Blogging, podcasting or YouTube? Which one is right for you?

Two decades ago, the most important marketing channels were print, TV and radio. But today, blogs, podcasts and videos are now the main ways we consume information.

Customers: talk the talk and watch them flock to your business

Marketing communications are your brand’s voice, enabling your business to engage and build relationships with your target audience.

Growth Marketing 101: things to do before investing in paid media

Owning a strong digital presence to promote products or services online is no longer optional in the “new normal”. A digital marketing approach is a must-have for businesses to grow and reach new audiences, especially because the shift in online behaviour is likely here to stay.