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It may sound like yet another corporate buzzword but there are many reasons for encouraging innovation in your organisation. Read on to learn more about the importance of innovation in business and eight practices to help you promote it in your workplace.

If you’re wondering how much to sell a business for, remember: don’t settle for a far lower price than you deserve.

Learn where employers often go wrong when planning a Christmas shutdown. This guide covers notice requirements, award provisions, and managing employee leave to ensure a smooth holiday period.

Many smaller businesses tend to opt for sales activation over brand building, as these types of campaigns show instant results. 

This International Women’s Day, we put the spotlight on Adore Beauty CEO Tennealle O'Shannessy – a strong advocate for #breakingthebias. 

As businesses try to shelter from the economic storm triggered by the COVID-19 outbreak, seeking out new revenue streams to replace those that have dried up can be a smart move. But what does it take to turn an idea that came to you in the early hours of the morning into a marketable product? And, how can you sort good ideas from the bad, before investing your hard-earned money?

Today marketing is very much about engineering the customer experience. Creativity, once the focal point of creating a marketing campaign, has been superseded by analytics, which inthemselves are used to drive creativity. The new marketing business model is powered by technology and data analysis – and driving engagement, customer experience and revenue is the focus of insightful business outcomes.

Social media can be a powerful contributor to recruitment, brand awareness, and customer engagement. It can showcase expertise and contribute to business growth.

Recent times have seen businesses large and small flexing their innovation muscles like never before – from shops shifting their stock online to service providers offering virtual sessions on everything from home renovations to medical check-ups.