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The ins and outs of customer acquisition
A successful customer acquisition strategy is, put simply, persuading new companies or individuals to buy your products or services – and then keeping them. In a crowded marketplace where trust in brands is sinking while marketing costs are rising, the key is knowing your audience and targeting your campaign effectively.
Business process outsourcing: the pros and cons
But like any business venture, reinventing takes time and resources.
Do you need a driver's licence to drive a forklift?
Are employees without a valid driver’s licence allowed to operate a forklift?
Boozing and smoking not on the syllabus
A teacher who was admonished for smoking and drinking during an online meeting has failed to convince a tribunal he was 'not at work'.
How productivity and business process work together
Productivity depends on the integration of good people, smart practices and efficient processes.
Understand equity and close gender pay gaps
‘Gender pay gap’ and ‘equal pay’ are closely connected but are commonly misinterpreted as being the same thing. Let’s explore how they differentiate and why it’s important to close the gap.
WHS record-keeping requirements
Do you know what records you have to keep under work health and safety laws, and how long you have to keep them?
Anti-bullying laws
Do you know what the remedies are for workplace bullying?
Vaccinations: employer rights and responsibilities
But as an employer, what are the implications to you and your business?
How to get vaccinated: the ultimate state-by-state guide
Want to encourage your employees to look after their health, and keep workplaces safe? Here’s a guide to help your employees navigate the complicated rules, eligibility requirements and booking systems for getting a COVID-19 vaccination.
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