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Identifying potential customers to grow your customer base

Acquisition, service, growth and retention are four important areas to focus on if you want to grow your customer base for increased profit and long-term growth.

Risk management: a crisis without a comms plan equals disaster

When a crisis blindsides a business, it’s essential that all communication coming out of the business is consistent, transparent, and displays integrity.

How to perform a SWOT analysis

A SWOT analysis is an incredibly effective and powerful tool in business planning and analysis that pinpoints pros and cons. It helps you visualise where you stand on projects, business goals, new opportunities, potential risks and make better business decisions.

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Can you extend a probation period?

If a business is unsure about employing a worker after a probation period, can it extend the probation period?

Your ultimate cost-reduction checklist

Small businesses are the backbone of the Australian economy, but there’s no denying it’s sometimes tough trying to stay afloat – especially with business disruptions outside of your control. Download our free checklist for 22 ways to reduce costs to help your business stay competitive and keep your cash flow steady.

Take control: Legal 101 for small businesses

Start your business off on the right foot by setting up your foundations correctly. Discover how to structure your business, how to protect your business and how to create contracts.

How to decide if cryptocurrency is right for your business: the basics

A conversation with Phil Parisis, Product Head of Marketing, My Business and Co-Founder, Inflowlive, on the different uses and examples of cryptocurrency.

Does your revenue model shape up?

Let’s get down to business. You’re in business to make money. Maybe there are external factors forcing you to pivot.

Insightful tips for keeping Gen X talent in the business

Gen X are looking for a healthy work and lifestyle compromise, a balance that is flexible and satisfies their financial, family and personal needs.