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B2B sales: Lead generation made easier
In sales you need to be working to minimise waste and add value.
How to improve sales performance
When it comes to sales, your customers have all the answers.
COVID employee survey valid safety measure in dismissal
Coronavirus threw up many new workplace scenarios to navigate. Find out what happened when this employee refused to comply with a company request.
AI says you’re fired
The Fair Work Commission ruled that a text message composed using ChatGPT to terminate a legal assistant's employment was a termination at the employer's initiative, not abandonment, as the employee was legitimately on leave.
Thermomix deemed therapeutic for injured worker
A commission has ruled that a Thermomix appliance met the definition of a 'curative apparatus' under workers comp laws.
Computer work aggravated wrist problem
An employee with pre-existing wrist injuries has successfully argued her injury and pain were aggravated by workplace computer use.
Understanding customers: Make more money by finding your target market
A critical step in marketing your business is to understand exactly who your clients are. As such, one of the major questions every business needs to ask is ‘Who are my clients?’
A deep dive into the Indian consumer market
India’s rise as an economic power has forced the world to stop and take notice of the country. An intriguing element is India’s consumer market, characterised by diverse languages, religions and economic and social statuses.
Your basic guide to building an MVP
Looking to pivot your business with an innovative product or idea, but not sure where to start?