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Many small to medium businesses (SMBs) across Australia are familiar with utilising Facebook to advertise. However, there are many questions about how to achieve the best results. “What’s the difference between ‘boosting’ and using Facebook’s Ads Manager?”, “What content should I use?”, “Do I need the Facebook pixel?”

Some industries are in the midst of ongoing radical change, while in others, change is incremental. Regardless of its pace, change is inevitable. To keep up, businesses need to be willing to adapt and innovate – or risk falling behind.

A small business that found a worker alternative employment was entitled to reduce his redundancy pay, a tribunal has ruled.

Marketing is an essential part of business, requiring careful consideration. Our marketing plan template walks you through the different components of a strong marketing plan, which can be customised to suit your business or industry.

How are entitlements calculated if an employee leaves a business but is later re-employed?

Is your business ready?

No matter the size of your business, keeping your cash flow steady is critical to ongoing success. Here are seven of our most cost-effective local marketing tips to help your business thrive.

Managing costs is the process of planning and controlling all your business costs – including forecasting, budgeting and reporting.

Is it time to think about rebranding your business?

A conversation with Ellie Brown – owner-operator of a multi-site small business in regional NSW, and a management TAFE course teacher and designer – who reveals why emotional intelligence is the key to business success.