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Make the digital leap with social media

Need to reach your customers quickly? Keen to understand why your digital presence is important and how to build it? Gain insights from Facebook ANZ's Director of Small and Medium Business on how to leverage social commerce with Facebook.

23 Sep 2020

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The pandemic has shown us that a digital presence is now essential for all small businesses. Businesses have been forced to find alternative ways to operate and develop a digital presence to reach their customers quickly. 
My Business facilitates this insightful session with Facebook ANZ's Director of Small and Medium Business, Melinda Petrunoff, exploring how Australians can leverage social commerce with Facebook.

This session aims to help you understand:

  • How the Covid-19 landscape has affected consumer behaviour 
  • What businesses can do to move forward
  • How to use some of the free online tools 
  • How other businesses around Australia have used Facebook/Instagram
  • How businesses can get started


Melinda Petrunoff Director of Small and Medium Business | Facebook ANZ

Melinda oversees the servicing of SMBs and independent agencies in the ANZ region, helping them to scale through digital media monetisation and marketing. Prior to this role, Melinda held various leadership at Facebook across verticals like e-commerce, media, government, education and mobile gaming.

The statements, analysis, opinions and conclusions expressed in this Webinar presentation and any related written materials (collectively, the Webinar Materials) are those of Facebook ANZ and do not necessarily represent the views of My Business.  My Business expressly disclaims any and all liability arising from or in connection with the access to, participation in, or use of the Webinar Materials by you or any other person. Any advice provided as part of the Webinar Materials will be general business advice and will not constitute financial, legal, taxation, accounting or insolvency advice. Any advice will not take into account your personal objectives, financial situation or specific needs. Before acting on any advice, you should consider the appropriateness of the advice having regard to its objectives, financial situation and needs. Before making any decision, it is important for you to consider these matters and to seek appropriate financial, legal, taxation, accounting and other professional advice.