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Michael Hughes Foundation

The Michael Hughes Foundation is an Australian not for profit charity whose primary focus is to 'Turn Bystanders into First Responders' in the event of cardiac arrest.

How to find the right customers for your business

To be a successful business owner it's essential to know who your customer is. Why? Because when you know your customer inside and out, you can ensure every decision you make in your business is for them.

How to perform a competitive assessment

The competitive analysis or assessment section of your business plan is devoted to analysing your competition. This includes market research into both your current competition and potential competitors who might enter your market.

Understanding customers: do you really know your ideal target?

You may have your customers’ basic profile information and purchase history records, but this isn’t enough to retain them and grow your customer base.

Top personality traits you need to succeed

New research shows start-up founders have distinct personality traits, and they’re more important to the success of their companies than previously thought.

Top tips for business negotiations in SE Asia

Australian businesses considering beginning to export to Asia can look to a number of different places for advice and help.

8 Essentials for Success in Your Business

A must-attend webinar for all new or existing business owners, with practical insights and solutions you can put into action immediately.